Amazon isn’t just a marketplace—it’s a battlefield. Thousands of sellers enter daily, but only a fraction survive. The brands scaling to 8 and 9 figures do so leveraging systems, algorithms, and data-driven strategies to dominate the competition. Success here isn’t luck—it’s a formula. And now, that formula is yours.
Fulfillment by Amazon (FBA) is a double-edged sword. On one side, it offers speed, trust, and access to Prime customers. On the other, it’s a minefield of fees, inventory challenges, and policy changes. The top sellers know how to navigate these obstacles, optimizing profitability while maintaining fast-moving inventory. Winning on FBA means mastering supply chain efficiency, cash flow management, and Amazon’s ranking algorithm. The brands that get this right scale faster—and more profitably—than their competitors.
A critical component of FBA success is understanding the Buy Box algorithm. The more you win the Buy Box, the more sales you generate. But it’s not just about having the lowest price—Amazon prioritizes fulfillment speed, seller ratings, and stock availability. Sellers who master these elements consistently outperform their competitors. Additionally, leveraging Amazon’s own fulfillment network strategically—such as through Amazon Global Selling—can unlock international growth without the traditional logistical headaches.
Prime Day, Black Friday, Cyber Monday—these aren’t just events; they’re opportunities to 10x sales in days. But the brands that truly win prepare months in advance. From lightning deals to inventory forecasting, strategic PPC campaigns to post-event retargeting, every move matters. The difference between sellers who break records and those who struggle? A pre-planned, data-backed execution strategy that leaves nothing to chance.
A winning seasonal strategy involves aggressive promotions, dynamic pricing adjustments, and a well-optimized product listing. Inventory preparation is crucial—running out of stock in peak season can cripple momentum, while overstocking drains cash flow. Successful brands use historical data, trend analysis, and predictive analytics to ensure they have the right products available at the right time.
Amazon ads aren’t about throwing money at keywords—they’re about precision. The best sellers leverage Sponsored Products, Sponsored Brands, and DSP to create a full-funnel approach. Understanding bid adjustments, negative keywords, and ACoS vs. TACoS is essential for long-term profitability. The right campaign structure doesn’t just drive traffic—it converts, scales, and feeds organic ranking growth.
Additionally, top sellers invest in AI-driven bidding strategies, split-testing creatives, and optimizing their product listings for maximum conversion. Utilizing retargeting campaigns, display ads, and video ads further expands visibility beyond search results, driving higher brand awareness and customer engagement.
Amazon is just one piece of the puzzle. The smartest operators diversify across Walmart, eBay, TikTok Shop, and beyond. Multi-channel selling optimizes pricing, fulfillment, and customer experience to create a seamless omnichannel brand. Those who master this approach future-proof their businesses, reducing reliance on a single marketplace and unlocking new revenue streams.
Each platform has unique challenges. Walmart Marketplace demands competitive pricing and high fulfillment standards. TikTok Shop thrives on short-form video engagement. eBay requires a different pricing strategy with a focus on auctions and collector-driven sales. Successful brands tailor their approach for each channel, leveraging the strengths of each to maximize revenue.
Success in marketplaces comes with risk—counterfeits, hijackers, and account suspensions can crush a business overnight. Top sellers invest in brand registry, IP enforcement, and strategic legal protection to safeguard their revenue streams. Long-term dominance isn’t just about scaling fast—it’s about protecting what you’ve built.
Brand protection starts with securing trademarks and enrolling in Amazon Brand Registry, giving sellers access to A+ Content, Sponsored Brand Ads, and tools to remove counterfeit listings. Vigilant monitoring of product listings, proactive cease-and-desist actions, and maintaining strong customer feedback all play a role in sustaining a business’s reputation and ranking.
The difference between average sellers and market leaders? Strategy. The 9operators Podcast is uncovering the exact playbooks used by the top Amazon and marketplace sellers.
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