Episodes

E053: Temu & Politics
April 24, 2024x
53
01:01:3656.41 MB

E053: Temu & Politics

00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and ...

E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
April 17, 2024x
52
01:10:4764.81 MB

E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential...

E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More
April 10, 2024x
51
01:17:1170.67 MB

E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More

00:00 Introduction and Overview 09:04 Personalized Investing 16:33 Growing your brand is hard 27:50 Managing Illiquid Assets 38:32 Employee Stock Ownership Plans (ESOPs) 50:31 Investing in Growth Before It's Needed 58:00 HexClad and Amazon 01:09:24 Q1 Recap at Simple Modern Op...

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
April 03, 2024x
50
01:02:0556.84 MB

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46 Building Trust and Hiring Practices 13:32 Challenges with Meta Advertising 15:00 Diversification into Other Channels 25:17 Tran...

E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy
March 27, 2024
49
01:00:4055.56 MB

E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy

02:00 Preparing for Father's Day 07:14 Content Planning and Pricing Strategy 11:11 Media Mix and Channel Activation 29:45 Channel Diversification and Crop Rotation 32:39 Initial Wins and Marketing Strategy 33:36 Challenges with Meta Platforms 35:09 Identifying Issues and Taking Acti...

E048: Roman Khan: Buying and Growing DTC Companies
March 20, 2024x
48
01:05:1259.71 MB

E048: Roman Khan: Buying and Growing DTC Companies

00:00 Introduction and Background to Roman 06:05 Roman's Journey and Current Ventures 10:14 Lessons from Rocket Internet 13:29 Communication Platforms and Future Plans 24:32 The Importance of Supply Chain Management 31:02 Building Strong Relationships with Suppliers 32:21 Using Fact...

E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More
March 13, 2024
47
01:03:5958.58 MB

E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More

00:00 Introduction and Market Update 07:39 D2C Apocalypse: Meta Issues 33:02 The Challenges of Being an Amazon Seller 34:21 The Importance of a Differentiated Value Proposition 35:07 The Evolution of Direct-to-Consumer (DTC) Brands 36:01 The Role of Product and Brand in Retail 37:28 The Potential B...

E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.
March 06, 2024x
46
00:58:2953.55 MB

E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.

00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11...

The Ridge X Marques Brownlee Partnership: A Deep Dive
February 28, 2024x
47
00:46:1042.28 MB

The Ridge X Marques Brownlee Partnership: A Deep Dive

In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean expl...