Marketing Operators

Some call it the greatest eCommerce podcast in existence. Others, the second greatest. And the “others” are dead wrong. Behind three behemoth brands stand three juggernauts of the marketing world. Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose

E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance

E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth

E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig

E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results

E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth

E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

E049: How Digital Product Fuels DTC Growth with Connor Dault

E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

E047: Blending Brand Identity with Performance Marketing at the Highest Level

E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads

E045: Onboarding: How To Get The Best Out of Your New Hire from Day One

E044: Hiring: How To Build and Structure Your Team For Success

E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

E042: Our 2025 DTC Predictions Review

E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness

E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

E037: BFCM Debrief! The Marketing Strategies That Paid Off - And The Ones That Didn't

E036: Our Biggest Mistakes & Lessons Learnt This Year

E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results

034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale

E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann

E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success

E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing

E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot

E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More

E027: How We Set Goals, Attribution Limitations and KPIs for Growth

E026: Shopify President Harley Finkelstein on Founder Mode, Chaos Monkeys & The Future of Shopify

E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO

E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays

E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization

E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?

E019 Debriefing Our Prime Day Tactics & Results, & How We’re Hiring, Managing & Building Our Teams

E018: Optimizing Your Ad Creative Strategy: Creative Fatigue, Format Diversity and Meta Insights

E017: The Sweepstakes Tactics To Create Tentpole Moments

E016: Breaking Down Twitter's Hot Takes!

E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

E011: Going Global: How We're Approaching International Expansion

E010: Optimizing Conversions, Increasing AOV and Selling 6-Figures Post Purchase

E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More

E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now

E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!

E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes

E003: Holistic Retention Strategies and Driving LTV

E002: Creative Testing, Content Creation and Ad Performance Analysis