“We weren’t doing a good job showing the value.”
Where does a new brand find trust when it can’t claim a bestseller like HexClad?
Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) compare a scaled HexClad funnel with one from the weeks-old Winks. Step by step, they trace how each one builds trust across ads, landers, offers, and upsells.
Winks has a premium product, yet customers couldn’t see why it was worth the price. HexClad earns that trust before the click, with Japanese creators and a bestseller hook. The weeks-old brand has to build the same trust with a fraction of the proof.
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Motion
https://9ops.co/motion-runneth
Aftersell
https://9ops.co/aftersell-mops
Haus
NeonPixel
Richpanel
https://9ops.co/richpanel-mops
Proppel
https://www.weareproppel.com/operators
Chapters
00:00:00 Winks Is Up “1,000%”
00:02:51 Do We Name the Mascot?
00:08:49 Who Is the Winks Buyer?
00:16:15 A Lander for One Creator
00:22:05 Only 27 Reviews So Far
00:27:06 Supplement Claims Race
00:31:37 HexClad’s Japan Egg Pan
00:37:50 98% New Site Visitors
00:40:55 Upsell Take Rate at 27%
00:45:12 PDP That Breaks Rules
00:51:13 One Product Can Sell Sets
00:54:15 No Ad Works in a Vacuum
