“All of these products eventually are going to come together.”
Who calls the shots once Meta’s AI takes over?
Nik Ketkar (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) to map Meta’s plan for AI-run media buying.
Half of a buyer’s job is still setup, structure, and budget tweaks. Meta wants that half gone, folded into Advantage+ and Ads Creative Studio. Once the AI proposes every move, buyers have to decide how much control to keep. The richer the inputs they feed it, the easier that control is to hand over.
Interested in trying Meta's Ads Creative Studio or the other automation products Nik discusses in this episode? Fill out this form: https://9ops.co/meta-adscreativestudio
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Chapters
00:00:00 Half the Job Is Setup
00:04:02 Selling Socks & Shoes
00:07:20 Control or Scale
00:13:00 Where Do Inputs Stop
00:19:48 Ads Creative Studio 101
00:25:30 Cody Hits Approve
00:30:31 Answering the Why
00:37:19 Meta’s North Star
00:40:10 Trading ROAS for Lift
00:46:29 The Q4 Panic
00:52:12 Who Calls the Shots
