E114: Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative

Can Meta and TikTok Shop be combined into a single playbook?

Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) are fresh off the Meta Performance Marketing Summit and cover what the event signaled, where paid social is heading, and what most brands are still sleeping on.

They explain Meta betting big on product feed enrichment as the foundation for better AI-generated creative, and how GMV Max is quietly powering TikTok Shop’s top brands. The duo also reveals creators driving 60% of shop revenue, the Meta ads catalog, and TikTok Shop affiliate flywheels.

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Motion Creative Benchmarks 2026
https://motionapp.com/thumbstop-pulse...

Richpanel
https://9ops.co/richpanel

Aftersell
https://9ops.co/4i3bb5

Haus
https://www.haus.io/operators‍

Chapters
00:00:00 Fresh Off the Summit
00:06:30 Context Engineering Wins
00:13:52 Tell Meta What to Sell
00:18:55 The CASC Skeptic
00:24:36 Brand Lift on a Budget
00:27:29 Mosseri on New Reach
00:34:08 The Joe Rogan Ad Case
00:41:38 GMV Maxification Is Here
00:43:36 How to “Flood” the Zone
00:52:13 Off-Platform Question