Special episode on what billions in recent ecommerce exits, raises, and M&A mean for your brand.

Curtis Matsko (CEO, Portland Leather Goods) joins hosts Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to dig into the wave of consumer deals. They debate whether strategic buyers and PE firms are truly back, why physical consumer brands are suddenly looking like the safest asset class, and what it takes to build something worth acquiring.

The conversation covers LTV math behind consumables to TikTok shop’s role in driving $200K days at Portland Leather Goods. It explores how to build a durable brand using first principles in a chaotic macro environment defined by tariffs and AI disruption. The speakers also dive into why omnichannel presence is now essential for a premium exit, and reveal the single most important question every founder must answer before taking their first step.

Chapters
00:00:00 Billions in Consumer Deals
00:08:36 Warren Buffett Would Buy This
00:12:31 PLG Opens Three More Stores
00:18:00 What Makes a Brand Exit-Ready
00:29:06 Ditch the Headlines Think First
00:36:07 Everyone Wants to Be Less Online
00:41:30 Challenger vs Incumbent Brands
00:46:51 Win One Channel, Profitably
00:50:50 Curtis at a Zen Monastery
00:56:02 How CEOs Should Be Using AI
01:03:39 Investors Buy the “Unsexy” Stuff

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