E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media. 00:00 Introduction07:07 David's Paid Social Journey12:33 Discussion on Meta Performance Issues23:27 Importance of Diversifying Ad Spend26:17 Exploring Alternative Channels28:11 Advertising on Different Platforms30:08 Pinterest as the Best Platform for HexClad37:15 Testing and Scaling Strategies49:07 Building ASC Campaigns52:54 Minimizing Creative Testing and Focusing on Winners55:46 Scaling Winners and Turning off Losers56:41 Optimizing Campaigns by Product Offerings and Asset Types59:03 The Challenges of Consolidation01:02:28 Campaign Organization and Optimization01:06:45 The Importance of Creative Diversity01:09:57 Native Ads for Different Platforms01:13:43 Measuring Performance by Placement01:15:40 The Rise of Instagram Reels01:18:27 Challenges and Limitations of Ad PlatformsOperators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠Aftersell.⁠⁠⁠https://www.aftersell.com/⁠⁠⁠Richpanel.⁠⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠Haus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9