“A great offer makes the customer feel stupid for saying no.”
How do you know your offer is wrong before the market tells you?
Jordan Menard (Co-Founder, Instant Hydration) and Lina Fahizul (Chief Ovary Officer, Freelance) join this episode to put Winks’ pricing, promotion, and pitch on trial. The payoff is a 10-element offer playbook any DTC brand can steal.
1. Not just price or discounts
2. Fits how the product is used
3. One customer + one problem
4. Adds value before discounts
5. Tackles your top objections
6. Gives a reason to buy “now”
7. Priced right for your market
8. Your most-valuable customer
9. Built for orders 2, 3, 4, etc.
10. Profitable unit economics
It starts from a simple claim: Your discount gives away margin once. Jordan catches the founders without an answer for the CAC they can afford. Lina shows why making moms feel bad wins the click and loses the customer. Today's “winning” offer could lose money for months.
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Iris
https://www.irisfinance.co/operators
Omnisend
OuterSignal
Richpanel
Runneth
https://9ops.co/motion-runneth
Skio
https://9ops.co/skio-9operators
Chapters
00:00:00 Steal Our 10 Offer Rules
00:11:29 Jordan’s Offer Audit
00:19:05 CAC Versus Order Size
00:28:09 Whitelisting at Scale
00:36:06 The Chief Ovary Officer
00:46:19 Give Her Permission
00:52:27 Sell Their “After State”
00:57:18 Relatable Beats Generic
01:05:33 The Landing Page Gap
01:11:53 Connect Pain to Cause
01:21:39 Set the Results Timeline
01:31:08 Offers by Traffic Source
E134: Meta’s Product Director Explains Andromeda, GEM & Lattice
Collabs & Community Behind Hulken’s Growth With Founder Alex Schinasi (Titans E026)
