E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

00:00 Introduction and Overview

10:01 Analyzing Ad Creative: Knives Ads

25:08 Analyzing Ad Creative: Hype Reel Ads

28:31 Optimizing Ad Spend with Prescient AI

30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models

31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions

36:11 Embracing Creative Diversity for Effective Ad Campaigns

45:43 Optimizing for Different Stages of the Customer Journey

57:29 The Effectiveness of Long-Form Landing Pages

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