00:00 Introduction
07:31 Optimizing Team Size and Roles
17:27 Exploring the Retail vs. Online Sales Landscape
22:13 The Impact of OpEx and Gross Margin on Profitability
25:29 The Importance of Iterations and Net New Concepts in Ad Creation
32:29 The Cost of Inefficient Ad Spend
33:51 Measurement Tools and Ad Spend
35:18 Attribution and Top-of-Funnel Marketing
40:02 The Benefits of Product Seeding
53:31 Balancing Networking Events and Focused Work
58:09 Unlocking the Potential of YouTube for DTC Brands
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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