E037: 2024 Planning, How Ridge Launched Watches, Move Back To Bootstrapping, CEOs Just Write & More

00:00 Introduction and New Year's Celebration01:29 Annual Planning and Quarterly Execution03:17 Purpose and Use of Reporting

08:36 The Role of CEOs in Reporting10:58 Expectations for 2024 in the DTC Industry19:31 The Nature of Human Behaviour and Risk24:47 Review of E-commerce Performance in 202329:23 Expanding Target Audience and Design35:14 Targeting Niche Audiences38:44 New Stuff, New Places, New People41:10 Generating Demand and Acquiring New Customers42:49 Conversion Rate for New Categories44:13 Building a Product Line for Acquisition47:05 Short-Term vs Long-Term Thinking50:34 Launching Watches and Product Iteration52:08 Expanding Global Presence53:29 Stop Focusing on Exits and Run Your Business55:10 Returning to Bootstrapping Principles57:23 Reevaluating the Company's Direction58:03 Excitement for the Year AheadOperators Exclusive

Slack:https://join.slack.com/t/9operators/s...

Operators Job Board:https://operators.niceboard.co

In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

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Northbeam.

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Sendlane.

https://learn.sendlane.com/operators

Visit Our Website: https://www.9operators.com/

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Jason (Host) / @jasonpanzer

Matt (Host) / @mbertulli

Mike (Host) / @mikebeckhamsm

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Northbeam (Partner) / @northbeam

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Sendlane (Partner) / @sendlane

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