In this episode, we get into a few different areas we've been working through recently, from campaign performance to org structure to how we’re using AI in our day-to-day.
We dig into how recent promotions performed across our DTC brands, including Mother's Day and Memorial Day campaigns, and share what we’ve seen work (and not work) when it comes to bundling, gift-with-purchase offers, and mystery boxes.
We also talk through how ecommerce teams are structured inside the brands we work with, including where things can break down between marketing, web, and product.
Finally, we get into how AI is being used practically in our workflows, from tools like ChatGPT and ElevenLabs to how we’re using HeyGen for localization - what’s been useful, what still requires human oversight, and where we’re seeing opportunity.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show.
00:00 Introduction
03:13 Leveraging AI in Marketing
06:06 Campaign Strategies and Branding
08:56 Sales Performance Insights
11:45 Innovative Promotions and Offers
15:00 Structuring E-Commerce Teams
17:52 Future Planning and Product Roadmaps
40:39 E-commerce Operations and Team Structure
44:16 Maximizing Post-Purchase Profitability
46:18 AI Integration in E-commerce Workflows
54:01 AI's Impact on Customer Experience and Operations
01:00:00 Leveraging AI for Marketing and Data Analysis
01:15:24 Testing and Insights in E-commerce Strategies
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E061: Quick Hits on Campaign Wins, Team Structure & AI Tools We’re Testing
“It’s a Slow Spiral to Death.” Avoiding Commoditization with Taylor Holiday
