Today we’re getting into how acquisition offers — particularly in pop-ups — can do much more than drive opt-ins. The type of offer you lead with shapes who you acquire, how much they spend, and future LTV. We share examples from the offers we run on our brands, comparing blanket discounts with offers like cashback and second-order incentives, and how those choices impacted retention, AOV, and customer lifetime value.
We also discuss why some offers that looked successful on the surface ended up hurting long-term performance or creating poor customer experiences, and how simple changes led to big lifts in repeat purchase rate. We also touch on why very few teams are testing their pop-ups rigorously, what makes offer testing difficult, and how to build an approach that’s aligned with long-term goals, not just short-term wins.
Last, we dig into Meta’s recent performance trends, using data from the Haus report. We share what we’re seeing across ASC and manual campaigns, how different optimization strategies are playing out, and why it’s getting harder to rely on Meta as a consistent acquisition engine.
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E070 Acquisition Offers That Drive Retention: What’s Working & Why Testing Matters
