E075: Purpose Driven Business

00:00 Introduction

01:25 The Power of Purpose in Attracting and Retaining Talent

08:04 Creating Focus and Guiding Decision-Making with Mission and Purpose

17:07 The Role of Margin in Fueling Positive Change

26:30 Authenticity and Trust in Communicating Purpose

30:23 Addressing Skepticism around Corporate Purpose

30:51 The Importance of a Clear and Focused Mission

38:17 Avoiding Mission Scope Creep

41:37 Balancing Mission and Diverse Perspectives

46:58 Endurance and Compounding Effects of Mission-Driven Teams

57:03 The Power of Personal Branding with Purpose

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