Today we’re exploring how DTC brands can reach new audiences on Meta using partnership ads, and how they can improve performance and strengthen the paid social mix, as well as checking in on how Ridge's sweepstakes are going so far.
We talk through how partnership ads compare to whitelisting, our experiences working with creators of all sizes, and what’s actually driving ROI. We also get into the role of gifting, why ads run from a creator’s handle often outperform those from a brand handle, and why single-handle creator ads usually feel the most native. Finally, we cover how partnership ads function as signal engineering, whether they truly deliver incremental reach, and the role of creative in making them work.
Chapters:
00:00 Introduction
07:06 Influencer Marketing Strategies
18:06 Partnership Ads vs. Traditional Ads
27:23 Signal Engineering and Audience Insights
35:20 Navigating Meta's Advertising Challenges
44:37 Leveraging Influencer Marketing for Targeted Reach
01:00:20 Enhancing Customer Experience Through Personalization
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show.
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