Today we’ve got a jam-packed episode for you, hitting on some of the things that are top of mind for us this week - product launches, Meta, partnerships, and more.
First, we get into the value of teasing products and tactics on the best way to do that, how to make sure there’s social proof and community buzz from day one, and the role reviews play in building momentum at launch. We also discuss how Hollow turned an organic Joe Rogan plug into a marketing moment, before diving into Meta tactics and what’s actually moving the needle for Cody in terms of net new reach, from exclusions and bidding to the way we’re approaching mid-funnel.
Finally, we get into partnerships and what we’ve got going on at Jones Road and HexClad - why we’re taking bigger swings, how persona-driven funnels fit into our strategies, and why it feels more like portfolio management than simple channel testing.
Chapters:
00:00:00 - Introduction
00:11:18 - Pre-Launch Hype Strategies
00:20:00 - The Power of Day-One Reviews & Social Proof
00:33:40 - Joe Rogan's Organic Hollow Plug
00:41:16 - Is Podcast Advertising Worth It?
00:50:06 - How to Increase Your New Customer Rate on Meta
01:00:02 - Unlocking Growth with Big-Bet Influencer Partnerships
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show.Powered by:
Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley)
