The trio is back together and today we’re getting into the topic of the evolution of the media buying role, and how media buying has transformed from button-pushing inside ad platforms to a more strategic role that demands creativity, data fluency, and taking ownership of the entire customer funnel. We explore friend-of-the-show Taylor Holiday’s growth engineer concept, how automation is reshaping the skill set needed, and we compare notes on how our companies are structuring our growth and paid media teams.
From this, we get deeper into hiring and team culture - what traits we look for in senior marketing hires, how to build and curate self-starting teams, the importance of cultural fit, why marketers today must act like CEOs of their channels, and more.
Chapters:
00:00:00 - Introduction
00:06:06 - Deconstructing a Successful Product Launch
00:22:35 - The Evolving Role of the Media Buyer
00:37:48 - The "Marketer First" Mindset
00:51:49 - How to Hire for a High-Performance Culture
01:03:02 - Going Beyond the Resume to Find the Right Fit
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show.
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Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer
E080: Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution
