E102: How to Fix Your Checkout With Mattel & Pretty Damn Quick

Mina Zandbar (VP of Global eCommerce & Digital Growth at Mattel) and Avi Moskowitz (Co-Founder & CEO) of PrettyDamnQuick, join hosts Connor MacDonald + Cody Plofker to explore ecommerce growth from two very different vantage points — one inside an 80-year-old, multi-billion dollar toy company; the other, building the infrastructure that helps brands stop leaking revenue at checkout.

Together, they reveal how your business can better use first-party data, AI, and smarter checkout experiences to improve customer trust and sell more.

Avi explains how optimizing logistics and personalization inside checkout unlocks profit revenue, while Mina shares how Mattel builds agile, data-driven teams and connects directly with its global community of customers and collectors.

The end result? A top-to-bottom analysis of your entire customer journey … to scale faster.

PrettyDamnQuick: https://www.prettydamnquick.com/

‍Try Checkout Index: https://checkoutindex.prettydamnquick.com/

Chapters

00:00:00 Welcome to the Full Spectrum

00:01:27 Intros From Toys to Checkout

00:09:32 Startup Agility Inside Mattel

00:11:38 The Drop Strategy & Collectors

00:14:23 How Mattel Listens to Customers

00:19:09 What You Get Wrong at Checkout

00:22:18 Personalizing Every Checkout

00:28:53 How Jones Road Uses PDQ

00:35:30 LTV, Profit Per Session, Ridge

00:40:41 Centralizing vs Localizing at Scale

00:43:59 How AI Fits Into Mina’s Day-to-Day

00:46:56 PDQ’s AI + Autonomous Checkout

00:55:25 1st-Party Data at the Moment of Truth

00:57:52 The Heart of Ecommerce: Customers

00:59:50 Final Lessons & Where to Connect

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• Motion Creative Strategy Bootcamp
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• Richpanel
• Aftersell
• Haus