E114: Sean's Back in the Green + Market Insights, Future Commerce Tech, Dynamic Budgeting & More

‍In this episode of the Operators Podcast, the hosts discuss various themes surrounding market insights, personal trading experiences, and the current economic climate affecting e-commerce brands. They delve into data-driven marketing strategies, particularly focusing on the innovative view-through attribution methods being implemented by Northbeam. The conversation emphasizes the importance of key performance indicators (KPIs) in business decision-making and the need for dynamic budgeting and forecasting in an ever-changing market landscape.

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00:00 Introduction

06:17 Navigating the Economic Climate for E-commerce Brands

08:04 Data-Driven Marketing Strategies with Northbeam

18:50 Understanding View-Through Attribution in Advertising

30:08 The Importance of Key Performance Indicators (KPIs) in Business

39:35 Dynamic Budgeting and Forecasting in Business

46:44 Understanding Tariffs and Their Impact

51:54 Market Valuations and Economic Insights

53:51 Government Spending and Economic Sustainability

01:00:21 Taxation and Incentives in the Economy

01:12:33 The Role of Government and Trust in Commerce

01:21:42 The Future of Driving and Technology's Impact

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