In this episode, the hosts discuss the upcoming Q4, focusing on predictions, market challenges, and strategies for Black Friday. They delve into the impact of tariffs on pricing and supply chains, the importance of value engineering, and the necessity of optimizing inventory. The conversation also highlights the significance of creative investment in marketing and the need for effective audience engagement strategies. The hosts share actionable tips for brands to prepare for the holiday season, emphasizing the importance of planning and adaptability in a changing market.
Chapters:
00:00 Introduction
04:09 Catch-up
10:13 Navigating Tariffs and Supply Chain Challenges
19:25 Market Positioning
26:03 Value Engineering and Cost Management
31:50 Consumer Trends and Market Outlook
40:48 Pricing Strategies
50:45 Creative Investment for Marketing Success
56:04 Optimism for Q4
01:01:49 Finding Talent and Building Effective Teams
01:16:19 Margin Expansion Strategies for E-commerce Brands
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E072: Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Grüns
