In this episode, we sit down with Bill and Josh from Baseball Lifestyle to unpack their incredible growth story, from a high school Instagram account to a projected $150 million business. They share the secrets behind their success, including the power of niching down in a passionate community and the relentless consistency of posting content for years to build an audience.
We dive deep into their bootstrapped financing strategy, leveraging first-order profitability and revenue-based financing to scale inventory and marketing.
Bill and Josh also discuss the critical operational challenges of hyper-growth, the importance of their unique founder partnership, and how their high-frequency product drop model fuels an impressive customer LTV. Discover how they successfully balanced their DTC roots with a massive wholesale expansion into retailers like Dick’s Sporting Goods, turning their brand into a nine-figure behemoth.
Chapters:
00:03:50 - Introduction
00:22:35 - Power of a Great Business Duo
00:41:44 - North Star Metric for Your Business
00:57:21 - Painful Reality of Hyper-Growth
01:18:15 - How to Balance Wholesale and E-commerce
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