E165: 10 Categories Worth Building a Brand: Mega Trends in Health & Wellness

What happens in ecommerce when obesity is cured?

Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela Case x Lomi) dig into one of the biggest health-and-wellness trends they’ve seen in their careers: the GLP-1 wave and how it’s rewiring consumers. They cover who’s about to get crushed and who’s sitting on a gold mine.

From the collapse of plus-size apparel and the slow death of junk food to the rise of fiber, longevity, and gut health, they map out the second and third-order effects. They also get into why ecommerce is still the fastest engine for CPG growth, and what Sean sees as the next ingredient trends worth betting on — colostrum to hair loss to mental health.

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Chapters
00:00:00 Health & Wellness Trends
00:05:31 Candy Becomes a Luxury
00:10:43 GLP-1 Ad Angles to Run
00:15:45 Grocery Stores Reimagined
00:18:36 Sean Builds Gut Culture
00:20:28 The Looks Maxing Trend
00:22:07 How to Spot Next Trends
00:24:15 No Monopolies in Consumer
00:30:46 Ecommerce Owns CPG Growth
00:34:09 Big Brands Buy Your Shelf
00:37:07 Luxury or Commodity
00:41:07 Start High End or Low End
00:44:57 Weight Loss Is Dead
00:46:17 Longevity and Hair Loss
00:48:40 Best Time to Build Ever