E181: 12 Insights Behind Everything We Know About Building a Brand

What are the secrets to winning in ecommerce that nobody talks about?

Matthew Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) reveal 12 lessons for anyone building a brand from the ground up. This is what they’d tell their younger selves if they ever got one more shot.

Secrets like why it takes a decade for your brand to earn its name and how walking away from weak products makes grit pay off. After that, cash gets a hard look because even strong margins can still starve your reserves. Also included are quick hits like customer obsession, copying your first product, hiring slow, and firing fast.

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Chapters

00:00:00 1 Commit for a Decade

00:06:10 2 Get Better at Quitting

00:11:25 3 Network Is Net Worth

00:17:35 4 First Product Is a Copy

00:19:31 5 Cash Is Life, Not Profit

00:26:20 6 Learn to Write Daily

00:34:57 7 The Market Doesn’t Care

00:37:55 8 Hire Slow & Fire Fast

00:45:00 9 Marketing Should Print

00:49:30 10 Hold Positions Loosely

00:52:23 11 Consistency vs Genius

00:56:49 12 Talk to Your Customers