“You can have anything you want, but you can’t have it all at once.”
Should you raise money when your only problem is working capital?
Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, TJ Bongiorno (Founder, The Outgoing Co) brings two questions: when to raise capital and how to price the round. As a solo founder, he 4X’d the business to nearly $4M in a year.
Nearly 90% of TJ’s revenue comes from powder, yet his cans perform 100X better on TikTok Shop. The hosts push him to choose which product leads his pitch. Matt makes the case for a price where investors win easily. Caught between seed funds and VCs, TJ needs a deal the right investors will take.
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Postscript
Aftersell
https://9ops.co/aftersell-operators
Richpanel
Fulfil
Northbeam
Saras Analytics
Chapters
00:00:00 Building The Outgoing Co
00:04:00 Two Products, Two Buyers
00:10:32 Is TikTok Shop Ripping?
00:16:00 Subscriptions Paid Off
00:20:19 Why Mess With Cans
00:24:30 Powder First, Cans Later
00:28:38 Pour Gas on the Powder
00:32:13 Asking for $3M at $20M
00:36:05 Price Lower Than You Want
00:43:21 Street Cred Raises Money
00:49:50 Where the Plan Breaks
00:56:35 Say No to Two Products
E132: HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook
How Away Made TikTok Shop a Customer Machine: Jessica Schinazi, CEO (Titans E025)
