Evolving Creative for Meta’s Andromeda and the Opportunity of Mobile Game Ads (Bonus Episode)

In this episode of Marketing Operators, Cody and Connor unpack the real impact of Meta’s Andromeda update and what creative diversity actually means today, plus how to optimize for it in an algorithm-driven environment. They break down how short-form, personalized feeds have reshaped the playbook, why we’ve shifted from the editor era to the creator era, and what now constitutes a better ad in Meta’s eyes. They also dig into how to scale truly diverse creative without slowing down, harness organic social as a performance engine, and how the creative strategist role is evolving — expanding beyond editing into creator-first, social-native thinking and faster content systems.

Then they’re joined by Cathy Sun, VP of Ecommerce at AppLovin, to dive into the launch of AppLovin’s self-serve Axon ads platform. Cathy breaks down how rewarded mobile gaming ads work, why long-form clickable inventory is driving incremental performance for ecommerce brands, and the creative tactics that win — from increasing ad volume and variation to leveraging interactive formats and scaling with repeatable creative workflows. She shares real stories of brands rapidly ramping spend and unlocking breakout ROAS on AppLovin, and why this channel has quickly become a powerful performance complement to Meta.

• Check out Axon by AppLovin
• Use code: KLOHWKP3YM
• Operators Masterclass on Channels

If you’re evolving your creative for the Andromeda era and looking for scalable performance channels beyond Meta, this episode delivers the frameworks, tactics, and operator-level insights to grow with confidence.

Chapters:
00:00:00 - Introduction
00:06:46 - The "Andromeda" Apocalypse
00:21:55 - Why We're in the "Creator Era" (Not the "Editor Era")
00:37:56 - How to Hire in the Creator Era
00:53:37 - Special Guest: What is AppLovin's Axon Platform?
01:07:39 - AppLovin Performance & Creative Best Practices

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