How Away Made TikTok Shop a Customer Machine: Jessica Schinazi, CEO (Titans E025)

“It’s about closing the imagination gap, not what it can do.”

Jessica Schinazi (CEO, Away) joins Matt Bertulli (Founder, Pela Case & Lomi) and Curtis Matsko (CEO, Portland Leather Goods) to break down how she took the reins of a decade-old DTC pioneer and opened it to new channels in 18 months.

Away builds luggage to last 7 to 10 years, which Jessica calls a horrible business model. She chases new buyers: Up to 9% of her Amazon category and a $400 suitcase sold out on TikTok Shop. Now she has to bring each customer home before a day-one startup steals them.

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Chapters

00:00:00 Meet Away’s CEO, Jessica

00:06:19 Showing Up in ChatGPT

00:15:47 The Imagination Gap

00:23:38 Luggage That “Disappears”

00:31:22 A Horrible Business Model

00:37:05 The $200K Mobile Order

00:46:42 Taking Over a DTC Icon

00:56:33 Ugly TikTok P&L Pays Off

01:05:52 Sold Out Sight Unseen

01:12:35 Sabrina Ionescu’s Collab

01:19:39 How Travel Is Changing

01:26:34 The Titan 10 Questions