Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley)

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Dive into the inspiring journey of McCoy Merkley from Portland Leather Goods. From answering a Craigslist ad to becoming a pivotal figure in the company's exponential growth, McCoy shares candid insights on transitioning from a one-man army to leading a full marketing team.

Discover the challenges and triumphs of scaling a business, the importance of courage in leadership, and the strategic marketing mix that propelled Portland Leather Goods to success. Tune in for a conversation filled with practical wisdom and lots of humor, as McCoy reflects on the lessons learned along the way.

Chapters
00:00 Overcoming Self-Doubt and Embracing Challenges
00:49 The Unconventional Job Interview
01:30 Starting at Portland Leather Goods
05:59 Learning the Ropes of Digital Marketing
19:09 Building and Scaling the Marketing Team
33:23 Tactical Marketing Mix Strategies
33:46 Early Stage Marketing Focus
34:31 Mid-Stage Marketing Adjustments
36:03 Advanced Marketing Diversification
37:30 Vetting New Marketing Channels
41:34 AppLovin Sponsorship Announcement
43:34 Current Media Mix Insights
44:41 Balancing Reach and Frequency
48:11 Challenges of Reaching New Audiences
54:58 The Titan 10: Rapid Fire Questions