Operators Titans E015: How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

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How do you build a DTC telehealth platform from scratch and play the long game right?

Tim Doyle, founder of Eucalyptus and incoming SVP International at Hims & Hers, joins hosts Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) for a wide-ranging conversation on building, scaling, and exiting one of the most ambitious DTC healthcare companies outside the US.

Tim traces his path from political media buying in Australia to launching a multi-brand telehealth platform across multiple continents and the hard lessons in between. The conversation covers Tim’s “salary cap” approach to talent building, how Eucalyptus turned clinical outcomes into its most powerful marketing asset, and why he believes bold creative scripts remain the most underrated lever in consumer marketing.

Chapters
00:00:00 From Politics to Billions
00:00:46 The Salary Cap Framework
00:07:17 Pixels & Politics
00:15:04 Creative vs Excellence
00:17:27 Koala & the DTC Thesis
00:26:51 Escaping the Shopify Trap
00:29:40 Big Markets Buy Safety
00:38:32 The 800 Pound Gorillas
00:42:08 The Platform Thesis
00:46:00 The Covid Brick Wall
00:47:30 Compliance as a Moat
00:52:31 The S-Curve Problem
00:56:22 Investors Fund What?
00:59:02 The Hims Deal Happened
00:59:40 Window Washing VCs
01:04:24 Levers Behind the Exit
01:07:25 Research as Brand Weapon
01:10:42 The AI Barbell Theory
01:15:27 Discipline Was Strategy
01:20:57 Talent Was the Real Asset
01:34:35 Titan 10 Rapid Fire