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“We’ve never had anyone do four deals in 60 days.”

How do you build two nine-figure brands with no outside investors and a Facebook ads background as your only real edge?

Zach Stuck, founder of Easy Street Brands and co-founder of Hollow and Mars Men, joins Matt Bertulli (CEO, Pela Case & Lomi) and Sean Frank (CEO, Ridge) to break down how he turned an agency into an eight-figure exit and cold-started two nine-figure brands in opposite categories.

Closing four deals in 60 days and an L Catterton round, Zach’s brand building decisions are laid on the table. He walks through nearly losing Homestead keeping Hollow alive, and lays out the ecommerce strategy for building from zero. He closes on what the holdco model requires to work and why most operators get it wrong.

Chapters
00:00:00 GT3 & Origin Story
00:08:00 Homestead’s First Clients
00:16:00 The Revenue Share Model
00:24:00 Discount Dave to 35 Hires
00:33:00 Hollow Socks Burns Cash
00:41:00 The Holdco Model Truth
00:49:00 How Mars Men Was Born
00:58:00 All In on Subscription
01:07:00 Four Deals in 60 Days
01:15:00 Catterton Gets First Look
01:20:00 Mars Men Team Structure
01:23:33 Titan 10 Rapid Fire