Operators Titans E018: 100% Revenue Growth for 8 Years: Will Nitze & Jess Greenwood, IQBAR

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How did IQBAR go from a $90k Kickstarter to a nine-figure retail, DTC, and Amazon giant?

Will Nitze (Founder & CEO) and Jessica Greenwood (CMO) join Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern). This is the product launch strategy and CPG marketing playbook they wish existed when they started.

Will and Jessica detail their early tactics and walk through every funding round: from $625K at a $4M valuation to $5.5M at $50M. They doubled revenue every year for eight years, kept the team at 15 people, and never dropped below 50% ownership. Mike and Matt close on what killed dozens of competing bar brands in 2022 and why IQ BAR survived.

Chapters
00:00:00 Value Wins Every Market
00:10:29 The (Big) Category Bet
00:18:28 Scraping Harvard at Night
00:25:52 Raising Without Losing It
00:34:58 The Bar Brand Graveyard
00:40:31 Never Raised Our Prices
00:52:15 Keto Found Them First
00:57:38 Bites & GLP1 Tailwind
01:06:10 Supply Chain Is 70% of It
01:15:47 Amazon Is a Public Ledger
01:20:25 100% CAGR for 8 Years
01:34:09 Titan 10 Rapid-Fire Questions