Operators Titans E022: Shinesty’s Co-Founders on Selling Humor & 14M Pairs of Underwear

How did two guys flipping “junk” build a brand that’s sold 14M pairs of underwear?

Jens Nicolaysen and Chris White (Co-Founders, Shinesty) join Matt Bertulli (CEO, Pela & Lomi) and Katy Mimiari (CEO, Caden Lane) to unpack how their eBay account grew into Shinesty. The secret isn’t strategy. It’s personality.

They trace the jump from estate sales to beloved online retailer. One midnight email changed everything overnight. Fart blocking underwear and deviled egg prints became fan favorites. It’s proof that irreverent marketing keeps ecommerce customers opening every message.

Shiphero

https://9ops.co/shiphero-titans

Richpanel

https://9ops.co/richpanel

SARAL

https://www.getsaral.com/special-guid...

https://calendly.com/maxx-getsaral/op...

Shoplift

https://shoplift.ai/operators

AppLovin

https://www.9operators.com/paid-growth

https://applovin.com/9operators

Chapters

00:00:00 Idiots Who Sold 14M Pairs

00:08:25 Nobody Does Email Better

00:18:23 Covid Changes Everything

00:27:36 Nine Figures on Meta

00:35:06 Fart-Blocking Underwear

00:42:25 Retirees Love Shinesty

00:47:28 The “After Dark” Toggle

00:56:35 A Custom Pair For Matt

01:02:03 Kohls Press Release Prank

01:12:42 Post Covid Hockey Stick

01:21:00 $4 Billion In One Room

01:27:17 The Titan 10 Questions