E146: Operators Titans E007: Utopia Deals (With CEO Jabran Niaz)

How do you build one of the top-five Amazon businesses in the world? Matt and Mike sit down with Jabran Niaz, co-founder of Utopia Deals and Utopia Industries. From packing boxes by hand for less than $15 an hour to running a global manufacturing operation with $770M in annual revenue and +15k employees, all without outside capital or taking on debt.This is the largest brand we’ve ever had on the show. They get into the early days of Amazon, why Utopia focused on value instead of premium pricing, how product design and packaging became a competitive edge, and what it takes to keep growing when competition never stops. Jabran also explains why brand matters in some categories but counts for nothing in others.

Chapters
00:00:09 - From Bankruptcy to a $770M Business
00:11:02 - When It Was Finally Time to Quit the Job
00:15:08 - Why Utopia Refused to Focus on One Category
00:19:07 - Winning on Price via Packaging & FBA Fees
00:22:14 - Scaling With No Investors & Zero Debt
00:25:04 - The Personal Sacrifices Behind Growth
00:28:13 - Packing Boxes by Hand Before FBA
00:32:25 - Why Most Early Amazon Sellers Failed
00:39:02 - Is Amazon Still Worth It Today? With Tactics
00:45:59 - Why Brand Is Overrated in Most Categories
00:53:55 - Building a Nearly $1B Empire Remotely
01:03:00 - The Biggest Mistake: People Over Machines
01:16:13 - The Future: Robotics Will Disrupt Logistics
01:25:04 - Creating 15,000 Jobs vs Traditional Charity
01:28:17 - Titan 10 Wrap: Lessons From Massive Scale

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