E166: How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

“The right person does nothing but print money.”

Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s exactly the point.

The conversation tears through five make-or-break positions: (1) head of product, (2) head of growth, (3) head of Amazon, (4) creative strategist, and (5) head of influencer. Along the way, they expose why CMO is the shortest-tenured C-suite role for a reason, how a wedding photographer became a top-performing CMO, and what it takes to lock down great talent before they go build something on their own.

Powered By

Fulfil
https://9ops.co/fulfil

Saras Analytics
https://bit.ly/9OP-Ytdesc

Postscript
https://9ops.co/postscript

Richpanel
https://9ops.co/richpanel

Northbeam
https://www.northbeam.io/

Aftersell
https://9ops.co/4i3bb5

Chapters
00:00:00 5 Roles Nobody Agrees On
00:08:31 No Agency for Product
00:16:59 Head of Growth Is Next
00:17:09 CMO Is the Real Answer
00:25:35 McCoy the Photographer
00:29:47 Head of Amazon Debate
00:38:18 Creative Strategist Origins
00:42:08 Creative Is Always Starving
00:45:33 Hudson Method vs Scripting
00:47:58 Category Defines the Role
00:48:34 Influencer Bias Problem
00:52:57 Creators vs Influencers
00:56:55 First Hire for New Brands
00:59:49 Product Seeding as Unlock
01:00:36 Celebrity Is Fading Out
01:02:20 What Did We Leave Off