E170: How Ridge’s Annual Revenue Grew 90% by Launching New Products

What does Ridge’s annual revenue growth 2025–2026 look like when you launch three new categories at once?

Sean Frank (CEO, Ridge) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to get into what it looks like when a founder goes all-in on ecommerce product expansion while navigating new fatherhood, a tough M&A market, and a company that had to reinvent its growth story.

Sean breaks down the Shark Ninja model. Ship fast, cut losers, never wait on a five-year roadmap. He walks through what made the Marques Brownlee (MKBHD) partnership succeed where a $4 million celebrity deal would have failed. Finally, he gets candid about fatherhood and the DTC acquisition market, where over 70% of deals since 2022 drew zero bids.

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Chapters
00:00:00 Sean’s New Chapter
00:02:45 Surgery & Real Costs
00:04:34 Why Not Wait for Kids
00:08:32 Constraints Sharpen CEOs
00:09:31 Sean’s Open Calendar
00:12:02 The Frontier CEO Model
00:18:21 Behind the MKBHD Deal
00:25:30 Building Brand vs Products
00:30:52 Shark Ninja’s 25x Secret
00:34:43 Gut Culture & Low LTV
00:43:45 Amazon Makes It Too Easy
00:56:46 Wholesale Reality Check
01:04:46 Ridge’s Revenue Growth