Operators Titans E020: Inside the Affiliate Marketing Strategy Behind BK Beauty’s Growth

“We ended up selling twenty-two thousand units that day.”

How did two founders build a multi-million-dollar brush brand without outside investors?

Lisa Jauregui and Paul Jauregui, Co-Founders of BK Beauty, join Matt Bertulli (CEO, Pela Case and Lomi) and Katy Mimiari (CEO, Caden Lane) to break down the affiliate marketing strategy that took a makeup brush brand from a living room operation to millions in sales. No outside funding. No paid influencer deals.

Lisa built a beauty audience on YouTube for five years before BK Beauty launched. A brand focused entirely on brushes for years before expanding into new categories. That focus led the brand to handle twenty two thousand orders in a single day, all fulfilled in house. The conversation covers creator tiers inside TikTok Shop, and why margin matters more than almost anything else in ecommerce.

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Chapters
00:00:00 BK Beauty Origin Story
00:01:41 Why Brushes Was Right
00:08:41 The Napkin Idea
00:13:04 Waiting To Expand
00:25:34 22K Orders in Two Days
00:30:34 Quitting After 3 Years
00:39:02 Shipping It All In House
00:44:31 Early Days Of TikTok Shop
00:57:36 1,500 Products A Month
01:04:00 Why They Skip Paid Deals
01:15:47 Titan 10 Questions