E178: Ecommerce Consumer Behavior & the Psychology of Buying Online

“People buy things to fill gaps in their life.”

Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) unpack consumer behavior in ecommerce. They cover the emotional triggers behind buying, the offers that convert, and the buying journeys online shopping takes today. The real driver of your marketing strategies is the offer itself, not the checkout experience.

People buy out of convenience, fear of loss, identity, and scarcity … long before logic enters the picture. Ridge’s expansion from wallets into rings shows how one brand layered new customer angles onto a single product. Influencer partnerships, social media, user-generated content (UGC), and paid ads each serve a different role in building trust.

Powered By

Fulfil
https://9ops.co/fulfil

Aftersell
https://9ops.co/4i3bb5

Richpanel
https://9ops.co/richpanel

Northbeam
https://www.northbeam.io/

Saras Analytics
https://bit.ly/4a3gzVv

Postscript
https://9ops.co/postscript

Chapters
00:00:00 Why Do People Buy
00:03:03 Layering New Angles
00:09:03 The Buying Journey
00:12:09 Choose A Hot Category
00:17:06 Algorithms Do The Work
00:20:05 Let Customers Find You
00:23:42 You’re Probably Wrong
00:25:45 Influencers & UGC
00:31:23 Offer Beats Everything
00:37:20 The No Brainer Offer
00:40:01 Category Expansion
00:44:16 Retention Is Product