How do you create a company culture that’s a competitive advantage?
Matt Bertulli (Founder, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) build culture through deliberate choices, while most brands leave it to chance. They work through it in five hard questions:
1. Who should you let go?
2. How close should you get?
3. What won’t you tolerate?
4. Why are values a “trade”?
5. Where do leaders go next?
Matt has hired and fired hundreds, and no two exits looked alike. Mike surveyed his entire team, and 80% praised the same quality in him: transparency. As AI takes over the busywork, trust becomes the real advantage.
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Northbeam
Saras Analytics
Postscript
Aftersell
https://9ops.co/aftersell-operators
Chapters
00:00:00 Culture in Two Words
00:02:41 Creating on Purpose
00:07:55 Who Should You Let Go
00:14:16 It’s Always Personal
00:19:08 Trust & Chemistry
00:24:11 Family or Sports Team
00:33:48 What Won’t You Tolerate?
00:39:46 Hiring Done Wrong
00:47:34 Values Must Cost You
00:54:28 Where Leaders Go Next
00:59:28 Trust You Can’t Fake
Can Cuts Survive Its Own Success? Steven Borrelli’s Plan to Win Again (Titans E027)
E190: Loyalty Alone Isn’t a Growth Plan: 5 Company Culture Rules for Founders
