Operators Titans E003: Musely (with CEO Jack Jia)

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Jack Jia shares his expansive journey from enterprise technology to investing to founding Muesly, a prescription skincare brand with over one million customers and $100M in annual revenue.

Along with hosts Matt Bertulli and Mike Beckham, they discuss the importance of innovation, learning from failures, and the challenges of building a telehealth platform. Jack emphasizes the significance of community engagement and real customer stories in marketing, as well as the core ethos of DIY. He offers valuable insights for aspiring entrepreneurs — a calculated yet action-oriented approach to business.

00:00 – Intro: The Founder Who Makes No Sense on Paper
02:04 – Meet Jack Jia: A Tech Founder Turned Consumer Visionary
03:13 – Why a Computer Scientist Ended Up in Skincare
06:06 – From Rocket Science to Consumer Goods
08:05 – Early Entrepreneurship: Selling Oranges to China
10:42 – From PCs to the Dot-Com Boom & Then the Crash
17:49 – Becoming a VC and Discovering Consumer in China
22:09 – The Birth of Musely From DIY & Tips (Trusper)
26:11 – The Golf Green Story: Learning by Doing
31:13 – From Home Tips App to Beauty Platform
36:13 – Building a Marketplace to Monetize That Failed
40:05 – The Expert Breakthrough: Prescription Skincare
45:44 – Pivot to Telehealth: Muesly Launches Products
47:20 – Patient Zero: Solving His Wife’s 20-Year Skin Condition
51:18 – Scaling from 1 to 1 Million Patients
55:25 – Reinventing Pharmacy Tech
58:10 – Lessons in Entrepreneurship: “Just Go Do It”
01:01:02 – Marketing That Works: Real People, Real Results
01:04:16 – Turning Your Customers into Your Marketers
01:06:50 – Marketing Secrets: Finding Your Customers in Gaming
01:09:18 – Titan 10 & Impact First, Business Second