“The best Black Friday offers don’t just increase orders, they increase AOV.”
Get over 30 holiday tips and tactics to smash Q4.
Sean Frank (CEO, Ridge), Matt Bertulli (Founder, Pela Case x Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) share the Black Friday & Cyber Monday tips they rely on every year. Every tactic comes from hard-won experience over decades of combined holiday wins and losses.
They break down why every Black Friday deal needs a backup, sometimes even a worse one, ready to launch. Mike explains why spotlight bias makes old creative beat anything new. Matt shares the upsell that added a million dollars. Small moves like these are what separate a good quarter from a record one.
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Postscript
Aftersell
Richpanel
Fulfil
Northbeam
Saras Analytics
Chapters
00:00:00 Early Black Friday
00:01:57 Always Have A Backup
00:06:52 The Worse Offer Trick
00:09:03 Stop Overspending
00:12:20 Start Your Sales Earlier
00:17:23 The Panzer Five Rules
00:21:26 Send More Email & SMS
00:26:57 Win Your Vendors Over
00:31:39 Sell Your Best Stuff
00:35:16 Million Dollar Upsells
00:39:16 Build Your Q4 Calendar
00:49:39 Do Or Die for Brands
E130: What Metric Do Top Brands Track First? Aftersell’s Co-Founder Reveals
