What separates a real supplement company from just a good idea?
Dr. Todd A. Born (Chief Science Officer, 4POTENTIA) pulls back the curtain on how to enter the supplement industry, showing the Winks team what product development, private label, contract manufacturers, and regulatory compliance (FDA) look like in practice.
More than a deep dive into custom formulation, hosts Sean Frank, Matt Bertulli, Mike Beckham, and Curtis Christopherson show you how to apply good manufacturing practices to everything from marketing strategies in health and wellness to minimum order quantities (MOQs) to protect profit margin.
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Iris
https://www.irisfinance.co/operators
Skio
https://9ops.co/skio-9operators
Omnisend
https://www.omnisend.com/9operators
Richpanel
https://www.richpanel.com/demo?utm_so...
Motion
https://9ops.co/motion-runneth
Chapters
00:00:00 Supplement Formula
00:03:07 Why Most Are “Junk”
00:10:17 One Word, One Syllable
00:14:47 The Science of Sleep
00:20:11 Sean, Earth’s Best Sleeper
00:21:08 Ingredients & Labeling
00:27:40 Taste, Flavor & Mouthfeel
00:29:53 Supplement Company
00:33:30 You Can’t Patent Nature
00:37:04 The Sleep Market Gap
00:41:50 The Family Ritual Angle
00:46:34 Designed for Retention
00:50:04 Protect Your Marketing
00:57:06 Why Compliance Wins
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