“Some businesses aren’t ready for great CMOs.”
What do CMOs want from their CEO but never ask for out loud?
MacCoy Merkley (CMO, Portland Leather Goods), Matt Bertulli (Founder, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) unpack 5 truths CMOs won’t say to the boss’s face, and what CEOs lose by ignoring them.
MacCoy took a $13K-a-year job off Craigslist and now leads marketing at a nearly $250M brand. HexClad still has no CMO, so Jason and its co-founders carry the role themselves. Hand the keys to the wrong hire, and the blame lands long before the results do.
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Postscript
Aftersell
https://9ops.co/aftersell-operators
Chapters
00:00:00 What CMOs Won’t Say
00:01:36 From $13K a Year to CMO
00:05:55 Growth Is a Terrible Word
00:15:03 CEOs Get Marketing Wrong
00:22:54 Why HexClad Has No CMO
00:29:57 Only the CEO at 7 Figures
00:37:10 CEOs Want Obedient CMOs
00:44:32 Trust Is Earned Over Time
00:49:29 CMO Is the Worst Job
00:56:55 Hire a Nerd or a Leader?
01:01:05 AI Makes Trust Worth More
01:05:55 CEO, CMO, and Finance
E134: Meta’s Product Director Explains Andromeda, GEM & Lattice
Collabs & Community Behind Hulken’s Growth With Founder Alex Schinasi (Titans E026)
