E134: Meta’s Product Director Explains Andromeda, GEM & Lattice

“With Andromeda, we can look at the entire universe.”

What should marketers focus on now that Meta’s ad algorithm handles targeting?

Sukhesh Miryala (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) to open up how Meta picks a winner for every impression.

Rising CPMs don’t always mean your last change backfired. Meta’s ad prices reflect supply and demand, while Andromeda lets its delivery system consider more ads for each impression. As automation improves, the marketer’s job shifts toward defining what a valuable outcome looks like, supplying reliable data, and building diverse creative that helps Meta find the right match.

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Chapters

00:00:00 Inside a Meta Bid

00:05:40 Define Your Value

00:11:09 HexClad’s Value Play

00:16:27 Finding New Buyers

00:20:43 Why LTV Is So Hard

00:26:00 Andromeda’s Big Net

00:31:00 GEM & Sequences

00:36:49 There’s No CPM Dial

00:42:22 Feeding Meta Signal

00:49:00 500 Ads vs 10 Ads

00:53:16 The Marketer’s Role