“Creative supply chain is the essential ingredient of demand.”
Get all the resources from this episode: https://9ops.co/sg1bgb
★ 6-step framework
★ Brief template
★ Hook training guide
Matt Bertulli (Founder, Pela Case & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road) launched Winks with more ads than lessons. Now they walk through the six steps every ad faces, starting with the message.
1. Message
2. Source
3. Media Formats
4. Creative Approach
5. Funnel Role
6. Production Checks
More ads went live, but Cody still didn’t know what was working. The fix is research by hand, down to an Instagram feed trained to think like the buyer. With AI editing and uploading their ads, taste is the job left for people.
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Aftersell
Richpanel
Runneth
https://9ops.co/motion-runneth
Skio
https://9ops.co/skio-9operators
Omnisend
Iris
Chapters
00:00:00 Winks Supply Chain
00:06:09 As Good as Your Insight
00:10:58 Mining Reddit & Reviews
00:14:35 Persona Burner Phone
00:25:04 Turn Research Into Ads
00:30:47 Sourcing Your Creative
00:37:28 A $20K Creator Portfolio
00:42:28 What Trybe Taught Us
00:47:20 The Creator Fee Math
00:53:33 Formats & Funnel Roles
01:01:14 Editing Is Very Solved
01:04:59 Taste Is What’s Left
