E023: Honeylove’s Story: From Backstage Side Hustle to $200M+ Brand

What does it take for a married couple to build a $200 million company together?

Betsie Larkin (Founder & CEO, Honeylove) and Igor Lebovic (Co-CEO, Honeylove) sit down with Matt Bertulli (CEO, Pela Case & Lomi) and Jason Panzer (President, HexClad). The conversation traces an accidental idea, the crowdfunding math, and the founder instincts that shaped every expansion.

Kickstarter only entered the DTC playbook after Betsie proved product market fit on tour. The brand’s sculpting body shapers and tummy control styles kept expanding the line. Betsie explains why a Kardashian-backed competitor helped the category instead of hurting it. Matt and Jason press on the mechanics of running a business with your spouse.

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Chapters

00:00:00 The Honey Love Name

00:09:53 Buying the Domain

00:17:00 Scaling to $200 Million

00:24:16 Choosing Kickstarter

00:31:49 Running It as a Couple

00:37:56 The Product They Scrapped

00:48:05 Talk to Five Customers

00:56:20 The Big Dog Chat

01:02:19 COVID & the Tank Save

01:06:17 The Costco Decision

01:13:14 Titan 10 Questions