What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program?
Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how brands are getting more out of their SMS programs. They cover what most brands are doing wrong about messaging frequency, how conversational commerce is reshaping the acquisition funnel, and why the data from texts may be the most valuable, untapped signal in right now.
The conversation moves from holdout testing and subscriber LTV benchmarks to Postscript’s AI product, Shopper, and the surprisingly specific objections that are quietly blocking purchases. It also covers what RCS means for the future of mobile messaging, why org structure shapes SMS performance more than most brands realize, and the single thing a five-to-ten-million-dollar brand should do first to unlock more from the channel.
Chapters
00:00:00 SMS Ecommerce Opportunity
00:02:30 Send More or Send Smarter
00:07:21 Testing Frequency With Holdouts
00:09:37 SMS Bills and Spend Scrutiny
00:14:32 SMS Is an Acquisition Channel
00:19:49 Org Structure and Pop Ups
00:22:56 Building the First Shopper AI
00:26:40 Jones Road and Shade Matching
00:31:59 Ask a Question in Every Flow
00:35:03 When to Go One-On-One First
00:39:48 Conversations Drive 1.5x LTV
00:42:31 AI Memory and Zero Party Data
00:47:42 The Belt Brand Breakthrough
00:49:51 What RCS Changes for Brands
00:53:14 How to Stand Out in the Inbox
00:56:25 Tactical SMS Advice to Close
01:00:26 Postscript’s TV Show Revealed
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