E183: 3 Ecommerce Founders, 3 Business Crises & the Lessons That Followed

“We were not going to make payroll next week.”

How did three ecommerce CEOs turn rock bottom into their biggest lesson?

Matt Bertulli (CEO, Pela Case & Lomi), Mike Beckham (CEO, Simple Modern), and Curtis Matsko (CEO, Portland Leather Goods) each share the darkest moment of their ecommerce careers. What came after built the self-awareness that changed how they lead.

Curtis walks through the week Wells Fargo pulled a $20M line of credit after Silicon Valley Bank collapsed. Matt breaks down the hubris that nearly cost him payroll one Christmas. Mike shares the night a two-year venture fell apart. Their comebacks outweighed the crises, driven by a growth mindset none of them had before.

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Chapters

00:00:00 Curtis’s Big Deal

00:02:37 The Mentor He Repaid

00:06:29 Why the Lows Matter Too

00:10:55 Christmas Payroll Scare

00:15:44 Straight Up Hubris

00:23:25 The Don’t Nibble Lesson

00:26:07 Curtis Says I Have Failed

00:31:13 Wells Fargo Pulls $20M

00:45:56 This Is Going to Fail

00:48:55 The Red Wedding Night

00:51:43 Persistence Can Backfire

01:02:43 60 Letters From His Team